Don’t know what TikTok is? Whether you’re just starting with the app or having difficulties viewing your videos, allocating some of your marketing money toward the popular social media site TikTok is a smart idea.
TikTok has the most likes and comments per post on any social media platform.
Compared to Instagram and YouTube, Tiktok has a far more engaged user base. Micro-influencers’ engagement rates on specific popular sites are seen below: TikTok at 17.96%, Instagram at 3.86%, and YouTube at 1.63%.
In addition, the TikTok algorithm considers user activity (such as watch time and comments) while deciding whether or not to promote your video.
We’ll cover the groundwork for successful TikTok marketing here. But before we do that, let’s examine what TikTok means by a view.
What factors determine how many views anything has on TikTok?
After your TikTok video starts playing, the count of “views” begins.
This is the case whether the user repeatedly watches the same video, the video loops, or the user repeatedly presses play. The view changes every time you look at the clock.
Nevertheless, TikTok counts as a view when you watch other users’ videos.
Seven proven strategies to become viral on TikTok.
1. Be aware of your target demographic.
It’s important to remember that while individuals of all ages and walks of life use TikTok, the vast majority are members of Generation Z.
A large percentage of TikTok’s audience is under the age of 25. (18–24). Many people are not interested in reading anything blatantly meant to sell them something.
They want to have fun and draw motivation from the content on the app. Videos for TikTok that will resonate with your target demographic may be created by simply being themselves and using their imagination.
2. Include the #hashtag in your video posts!
Getting your brand’s content in front of the appropriate people is the first step to a thriving social media presence.
With TikTok’s user-centric search algorithm, #hashtags become a potent tool for reaching the right audience with your content.
You should always keep in mind that the primary goal is to monetize your fan base. Use relevant hashtags for your keywords to maximize their effectiveness.
Include the hashtags #fyp, #foryou, and #foryoupage in the descriptions of your videos if you want them to appear on other people’s For You pages.
3. Take advantage of the most popular content on the “For You” tab.
Including a company’s videos on TikTok’s For You Page is an important marketing goal. This screen will appear when a user first runs their app.
Even though your For You Page is tailored to you based on your interests and past activity, everyone’s feed might include a popular video.
TikTok trends are volatile; abreast of recent developments is essential for keeping your business competitive.
Candyfunhouse, looking to capitalize on the success of the Netflix series Stranger Things, compiled a list of sweets that would appeal to the show’s many characters.
4. Users of TikTok may make videos as a duo or as a group.
Features like viral video stitching and duetting are a great way to increase user engagement, much like influencer marketing.
Newer companies may exploit this to ride the crest of trending topics, while more seasoned ones can join up with TikTok stars to motivate their audiences to create videos.
5. Post often throughout the day.
One of the best things about TikTok is that the more content you upload, the more likely you will become popular quickly, even though it’s hard to predict exactly what will go viral.
For optimal profile performance, TikTok recommends users refresh their pages between once and four times daily with new, original content.
More content increases the likelihood of discovering what people enjoy and growing your following.
When compared to other social media platforms, TikTok’s organic reach is far higher. If you want your content to show up on the For You page more often, it helps to give timely, relevant information.
6. Create Short Videos
Expert in digital communications Dan Slee discovered that videos on TikTok should be no more than 15.6 seconds.
He analyzed the top one hundred TikTok videos of 2019 and found that only 2% were longer than the platform’s 60-second limit.
The fact that this occurred is scarcely surprising. Shorter videos, like yours, have a higher completion rate and are more likely to be rewatched.
7. Promote your TikTok videos.
The video-sharing platform TikTok is unlikely to be the only focus of your social media strategy. You probably frequent other social media and video hosting sites like Facebook, Instagram, YouTube, and Twitter.
If this is the case, you may find that promoting your TikTok content across many channels yields the best results.
In addition to sponsored stories, advertising in users may help you expand your brand’s exposure on TikTok.
Conclusion
The popularity of the video-sharing app TikTok has made it possible for companies of all sizes and in various industries to reach a wider audience and build stronger brand identities. But the first step is to find listeners. Following these steps and creating a video that people want to watch will attract a larger audience.